:root {
  --paper: #fbfaf7;
  --surface: #f1efe9;
  --surface-deep: #e7e4dc;
  --ink: #1b1b1d;
  --muted: #686861;
  --rule: #d7d4cb;
  --olive: #5f6b2e;
  --olive-light: #9ca86a;
  --white: #ffffff;
  --serif: "Newsreader", Georgia, "Times New Roman", serif;
  --sans: "Schibsted Grotesk", -apple-system, BlinkMacSystemFont, "Helvetica Neue", Arial, sans-serif;
  --shadow: 0 18px 60px rgba(35, 34, 28, 0.08);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
}

::selection {
  background: var(--olive-light);
  color: var(--ink);
}

button,
select {
  font: inherit;
}

button,
a,
select,
summary {
  -webkit-tap-highlight-color: transparent;
}

button:focus-visible,
a:focus-visible,
select:focus-visible,
summary:focus-visible {
  outline: 3px solid rgba(95, 107, 46, 0.34);
  outline-offset: 3px;
}

img,
video {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
}

[hidden] {
  display: none !important;
}

.visually-hidden {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.promo {
  padding: 10px 20px;
  background: var(--olive);
  color: var(--white);
  text-align: center;
  font-size: 13px;
  letter-spacing: 0.01em;
}

.promo strong {
  font-weight: 700;
}

.site-header {
  position: relative;
  z-index: 20;
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: 70px;
  padding: 0 28px;
  border-bottom: 1px solid var(--rule);
  background: rgba(251, 250, 247, 0.96);
}

.wordmark {
  font-family: var(--serif);
  font-size: 26px;
  line-height: 1;
  text-decoration: none;
}

.wordmark span {
  color: var(--olive);
}

.header-actions {
  display: flex;
  align-items: center;
  gap: 24px;
  font-size: 13px;
}

.header-actions a {
  text-decoration: none;
}

.wrap {
  width: min(1180px, calc(100% - 40px));
  margin: 0 auto;
}

.wrap--narrow {
  width: min(820px, calc(100% - 40px));
}

.hero {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(390px, 0.96fr);
  gap: clamp(34px, 4vw, 54px);
  align-items: start;
  padding: clamp(30px, 4vw, 50px) 0 22px;
}

.carousel {
  position: relative;
  min-width: 0;
  overflow: hidden;
  background: var(--surface);
  aspect-ratio: 1;
  box-shadow: var(--shadow);
}

.carousel-track {
  display: flex;
  width: 100%;
  height: 100%;
  transition: transform 420ms cubic-bezier(0.22, 1, 0.36, 1);
  will-change: transform;
}

.slide {
  position: relative;
  flex: 0 0 100%;
  min-width: 0;
  height: 100%;
  margin: 0;
  overflow: hidden;
  background: var(--surface);
}

.slide > img,
.slide > video {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.slide--contain > img {
  object-fit: contain;
}

.slide--video {
  display: flex;
  flex-direction: column;
  justify-content: center;
  background: var(--ink);
  color: var(--white);
}

.slide--video video {
  width: 100%;
  height: auto;
  aspect-ratio: 16 / 9;
  flex: 0 0 auto;
  object-fit: contain;
  background: var(--ink);
}

.slide--video video::cue,
.issue-explainer video::cue {
  padding: 0.18em 0.4em;
  background: rgba(15, 15, 15, 0.92);
  color: var(--white);
  font-family: var(--sans);
  font-size: 20px;
}

.video-slide-title {
  display: block;
  padding: 0 62px 16px;
  font-family: var(--serif);
  font-size: clamp(24px, 3vw, 38px);
  font-weight: 500;
  line-height: 1.02;
  text-align: center;
}

.founder-banner {
  display: grid;
  gap: 1px;
  width: calc(100% - 124px);
  margin: 16px auto 0;
  padding: 10px 14px;
  border-left: 3px solid var(--olive-light);
  background: rgba(255, 255, 255, 0.1);
  font-size: clamp(10px, 1.2vw, 13px);
  line-height: 1.35;
}

.founder-banner strong {
  font-size: 1.08em;
}

.slide--matrix {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(34px, 4vw, 50px) 64px;
  background: #efeee7;
}

.matrix-title {
  margin: 0 0 24px;
  font-family: var(--serif);
  font-size: clamp(36px, 4vw, 50px);
  font-weight: 500;
  line-height: 1.04;
  letter-spacing: -0.025em;
}

.matrix {
  width: 100%;
  border-collapse: collapse;
  table-layout: fixed;
  font-size: clamp(13px, 1.35vw, 16px);
  line-height: 1.25;
}

.matrix th,
.matrix td {
  padding: clamp(10px, 1.35vw, 15px) 9px;
  border-top: 1px solid rgba(27, 27, 29, 0.16);
  text-align: center;
  vertical-align: middle;
}

.matrix thead th {
  border-top: 0;
  font-weight: 600;
}

.matrix thead th:first-child,
.matrix tbody th {
  width: 36%;
  text-align: left;
}

.matrix tbody th {
  font-weight: 500;
}

.matrix .aplomb {
  background: rgba(156, 168, 106, 0.17);
  color: #343a1d;
  font-weight: 700;
}

.check {
  color: var(--olive);
  font-size: 1.3em;
}

.slide--quote::after {
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(20, 20, 16, 0.04) 35%, rgba(20, 20, 16, 0.82) 100%);
  content: "";
}

.slide--quote figcaption {
  position: absolute;
  right: 64px;
  bottom: 52px;
  left: 64px;
  z-index: 1;
  color: var(--white);
}

.slide--quote blockquote {
  margin: 0 0 14px;
  font-family: var(--serif);
  font-size: clamp(30px, 4vw, 49px);
  font-style: italic;
  line-height: 1.04;
  letter-spacing: -0.03em;
}

.slide--quote cite {
  font-size: 13px;
  font-style: normal;
  font-weight: 700;
}

.carousel-nav {
  position: absolute;
  top: 50%;
  z-index: 5;
  display: grid;
  width: 46px;
  height: 46px;
  place-items: center;
  border: 1px solid rgba(27, 27, 29, 0.16);
  border-radius: 50%;
  background: rgba(251, 250, 247, 0.92);
  color: var(--ink);
  box-shadow: 0 6px 24px rgba(27, 27, 29, 0.12);
  cursor: pointer;
  transform: translateY(-50%);
  transition: background 160ms ease, transform 160ms ease;
}

.carousel-nav:hover {
  background: var(--white);
  transform: translateY(-50%) scale(1.04);
}

.carousel-nav--prev {
  left: 16px;
}

.carousel-nav--next {
  right: 16px;
}

.buy-card {
  position: sticky;
  top: 24px;
  display: flex;
  min-height: 100%;
  flex-direction: column;
  padding-top: 8px;
}

.buy-card h1 {
  max-width: 620px;
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(44px, 5vw, 68px);
  font-weight: 500;
  line-height: 0.98;
  letter-spacing: -0.04em;
}

.buy-card h1 em {
  color: var(--olive);
  font-weight: 400;
}

.giving-up-media,
[data-giving-up-hero-copy],
[data-giving-up-intro] {
  display: none;
}

html[data-steady-campaign="giving-up"] .pdp-r2 .pdp-gallery,
html[data-steady-campaign="giving-up"] [data-default-hero-copy] {
  display: none;
}

html[data-steady-campaign="giving-up"] .giving-up-media {
  position: relative;
  display: block;
  aspect-ratio: 1;
  margin: 0;
  overflow: hidden;
  background: var(--surface);
  box-shadow: var(--shadow);
}

.giving-up-woman {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 51% 38%;
}

.giving-up-slide {
  background: #ece6db;
}

.giving-up-slide--cover::after {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(90deg, rgba(27, 27, 29, 0.66) 0%, rgba(27, 27, 29, 0.3) 43%, rgba(27, 27, 29, 0) 70%),
    linear-gradient(0deg, rgba(27, 27, 29, 0.46) 0%, rgba(27, 27, 29, 0) 46%);
  content: "";
}

.giving-up-slide--cover figcaption {
  position: absolute;
  z-index: 2;
  bottom: 72px;
  left: clamp(28px, 5vw, 58px);
  width: min(58%, 370px);
  color: var(--paper);
}

.giving-up-slide--cover blockquote {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(31px, 3.25vw, 48px);
  font-style: italic;
  font-weight: 500;
  line-height: 0.99;
  letter-spacing: -0.035em;
  text-wrap: balance;
  text-shadow: 0 1px 12px rgba(27, 27, 29, 0.18);
}

.giving-up-slide--cover cite {
  display: block;
  margin-top: 12px;
  color: rgba(251, 250, 247, 0.86);
  font-size: 10px;
  font-style: normal;
  font-weight: 700;
  letter-spacing: 0.02em;
}

.giving-up-slide--evidence::before {
  position: absolute;
  inset: 7% 8% 22%;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(251, 250, 247, 0.94), rgba(251, 250, 247, 0) 70%);
  content: "";
}

.giving-up-product-image {
  position: absolute;
  inset: 5% 10% 18%;
  width: 80% !important;
  height: 77% !important;
  object-fit: contain !important;
  filter: drop-shadow(0 24px 22px rgba(76, 56, 31, 0.12));
}

.giving-up-slide-copy {
  position: absolute;
  right: 0;
  bottom: 0;
  left: 0;
  z-index: 2;
  display: grid;
  min-height: 148px;
  align-content: center;
  gap: 7px;
  padding: 26px 108px 27px 34px;
  background: rgba(65, 74, 30, 0.97);
  color: var(--paper);
}

.giving-up-slide-copy strong {
  max-width: 470px;
  font-family: var(--serif);
  font-size: clamp(25px, 2.55vw, 37px);
  font-weight: 500;
  line-height: 1.02;
  letter-spacing: -0.025em;
  text-wrap: balance;
}

.giving-up-slide-copy > span {
  display: block;
  max-width: 470px;
  color: rgba(251, 250, 247, 0.8);
  font-size: 12px;
  line-height: 1.45;
}

.giving-up-slide--routine::after {
  position: absolute;
  inset: 0;
  background: linear-gradient(0deg, rgba(27, 27, 29, 0.7), rgba(27, 27, 29, 0) 58%);
  content: "";
}

.giving-up-slide--routine > img {
  object-position: 53% 48%;
}

.giving-up-routine-copy {
  position: absolute;
  right: 100px;
  bottom: 58px;
  left: 34px;
  z-index: 2;
  color: var(--paper);
}

.giving-up-routine-copy strong {
  display: block;
  max-width: 470px;
  font-family: var(--serif);
  font-size: clamp(29px, 3vw, 43px);
  font-weight: 500;
  line-height: 1;
  letter-spacing: -0.03em;
  text-wrap: balance;
}

.giving-up-routine-copy > span {
  display: block;
  max-width: 440px;
  margin-top: 10px;
  color: rgba(251, 250, 247, 0.84);
  font-size: 13px;
  line-height: 1.45;
}

.giving-up-media .carousel-nav {
  top: auto;
  bottom: 18px;
  border-color: rgba(251, 250, 247, 0.48);
  background: rgba(27, 27, 29, 0.64);
  color: var(--paper);
  transform: none;
}

.giving-up-media .carousel-nav:hover {
  background: rgba(27, 27, 29, 0.83);
  transform: scale(1.04);
}

.giving-up-media .carousel-nav--prev {
  right: 73px;
  left: auto;
}

.giving-up-media .carousel-nav--next {
  right: 18px;
}

.giving-up-dots {
  bottom: 9px;
}

html[data-steady-campaign="giving-up"] [data-giving-up-hero-copy],
html[data-steady-campaign="giving-up"] [data-giving-up-intro] {
  display: block;
}

html[data-steady-campaign="giving-up"] .buy-card h1 {
  font-size: clamp(42px, 4.5vw, 60px);
  line-height: 0.98;
}

.giving-up-intro > p {
  max-width: 570px;
  margin: 20px 0 0;
  color: var(--muted);
  font-size: clamp(16px, 1.45vw, 19px);
  line-height: 1.42;
}

.giving-up-intro figure {
  margin: 18px 0 0;
  padding: 15px 0 0;
  border-top: 1px solid var(--rule);
}

.giving-up-intro blockquote {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(18px, 1.75vw, 23px);
  font-style: italic;
  line-height: 1.25;
}

.giving-up-intro figcaption {
  margin-top: 7px;
  color: var(--olive);
  font-size: 11px;
  font-weight: 700;
}

html[data-steady-campaign="giving-up"] .purchase {
  padding-top: 18px;
}

.purchase {
  margin-top: auto;
  padding-top: 22px;
  border-top: 1px solid var(--rule);
}

.select-wrap {
  position: relative;
}

.select-wrap::after {
  position: absolute;
  top: 50%;
  right: 18px;
  width: 9px;
  height: 9px;
  border-right: 1.5px solid var(--ink);
  border-bottom: 1.5px solid var(--ink);
  content: "";
  pointer-events: none;
  transform: translateY(-70%) rotate(45deg);
}

.purchase select {
  width: 100%;
  min-height: 58px;
  padding: 0 48px 0 18px;
  border: 1px solid var(--ink);
  border-radius: 0;
  appearance: none;
  background: var(--white);
  color: var(--ink);
  cursor: pointer;
  font-size: 16px;
  font-weight: 650;
}

.purchase-summary {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 16px;
  min-height: 54px;
  padding: 11px 2px 0;
  color: var(--muted);
  font-size: 12.5px;
}

.purchase-summary strong {
  color: var(--ink);
  font-family: var(--serif);
  font-size: 24px;
  font-weight: 500;
  white-space: nowrap;
}

.cta {
  display: flex;
  width: 100%;
  min-height: 58px;
  align-items: center;
  justify-content: center;
  margin-top: 16px;
  padding: 15px 20px;
  border: 1px solid var(--olive);
  border-radius: 0;
  background: var(--olive);
  color: var(--white);
  cursor: pointer;
  font-size: 15px;
  font-weight: 700;
  text-align: center;
  text-decoration: none;
  transition: background 160ms ease, color 160ms ease;
}

.cta:hover {
  background: #4f5a25;
}

.guarantee {
  margin: 11px 0 0;
  color: var(--muted);
  font-size: 12px;
  text-align: center;
}

.prototype-status {
  min-height: 21px;
  margin: 9px 0 0;
  color: var(--olive);
  font-size: 12px;
  text-align: center;
}

.prototype-status:empty {
  display: none;
}

.institution-band {
  padding: 26px 0 30px;
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
}

.institution-band h2 {
  margin: 0 0 26px;
  color: var(--muted);
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.04em;
  text-align: center;
  text-transform: uppercase;
}

.logo-row {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: clamp(24px, 5vw, 70px);
  align-items: center;
}

.logo-row img {
  width: 100%;
  max-height: 34px;
  object-fit: contain;
  filter: grayscale(1);
  opacity: 0.72;
}

.band {
  padding: clamp(64px, 8vw, 108px) 0;
  border-bottom: 1px solid var(--rule);
}

.band--surface {
  background: var(--surface);
}

.band--deep {
  background: var(--surface-deep);
}

.band--dark {
  background: var(--ink);
  color: var(--paper);
}

.band--gift {
  padding-top: clamp(46px, 5vw, 72px);
  padding-bottom: clamp(46px, 5vw, 72px);
}

.section-title {
  margin: 0 0 28px;
  font-family: var(--serif);
  font-size: clamp(38px, 5.2vw, 66px);
  font-weight: 500;
  line-height: 1.02;
  letter-spacing: -0.035em;
}

.gift {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr);
  gap: clamp(38px, 7vw, 92px);
  align-items: center;
}

.gift-media {
  aspect-ratio: 1;
  overflow: hidden;
  background: var(--white);
  padding: clamp(20px, 3vw, 38px);
}

.gift-media img {
  width: 100%;
  height: 100%;
  object-fit: contain;
}

.gift p {
  max-width: 570px;
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(26px, 3.2vw, 42px);
  line-height: 1.12;
  letter-spacing: -0.02em;
}

.customer-quote {
  max-width: 760px;
  margin: 0 auto;
  text-align: center;
}

.customer-quote blockquote {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(28px, 3.5vw, 44px);
  font-style: italic;
  line-height: 1.32;
  letter-spacing: -0.02em;
  text-wrap: balance;
}

.customer-quote figcaption {
  margin-top: 24px;
  color: var(--olive);
  font-size: 14px;
  font-weight: 700;
}

.education,
.issue-explainer,
.founder-story {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(40px, 7vw, 92px);
  align-items: center;
}

.education img {
  width: 100%;
  height: auto;
  aspect-ratio: 4 / 3;
  object-fit: cover;
}

.education p,
.section-lead {
  max-width: 680px;
  margin: 0;
  color: var(--muted);
  font-size: clamp(17px, 1.7vw, 21px);
}

.evidence-figures {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 18px;
  margin-bottom: 18px;
}

.evidence-figures--single {
  grid-template-columns: minmax(0, 580px);
}

.evidence-figure {
  margin: 0;
  padding: clamp(24px, 3.5vw, 40px);
  border: 1px solid var(--rule);
  background: var(--surface);
}

.evidence-figure h3 {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(25px, 2.8vw, 36px);
  font-weight: 500;
  line-height: 1.05;
}

.figure-subtitle {
  margin: 8px 0 0;
  color: var(--muted);
  font-size: 12px;
}

.figure-stat {
  display: block;
  margin: 26px 0;
  color: var(--olive);
  font-family: var(--serif);
  font-size: clamp(44px, 5vw, 68px);
  font-weight: 500;
  line-height: 0.95;
}

.bar-row {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 7px 12px;
  margin-top: 17px;
  font-size: 12px;
}

.bar-row b {
  font-weight: 700;
}

.bar-track {
  grid-column: 1 / -1;
  height: 16px;
  overflow: hidden;
  background: #dad7cf;
}

.bar-track i {
  display: block;
  height: 100%;
  background: #b9b5ac;
}

.bar-row--accent .bar-track i {
  background: var(--olive);
}

.evidence-figure figcaption {
  margin-top: 24px;
  color: var(--muted);
  font-size: 11px;
}

.timeline {
  position: relative;
  height: 18px;
  margin-top: 48px;
  background: #dad7cf;
}

.timeline i {
  position: absolute;
  top: 0;
  bottom: 0;
  left: 33%;
  width: 34%;
  background: var(--olive);
}

.timeline-labels {
  display: flex;
  justify-content: space-between;
  margin-top: 8px;
  color: var(--muted);
  font-size: 11px;
}

.evidence-note {
  max-width: 760px;
  margin: 24px 0 0;
  color: var(--muted);
  font-size: 12px;
}

.issue-explainer {
  align-items: start;
}

.issue-explainer video,
.founder-story video {
  width: 100%;
  background: var(--ink);
}

.issue-explainer video {
  aspect-ratio: 16 / 9;
}

.video-player {
  position: relative;
  width: 100%;
  aspect-ratio: 16 / 9;
  overflow: hidden;
  background: var(--ink);
}

.video-player video {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.video-cover {
  position: absolute;
  inset: 0;
  z-index: 2;
  width: 100%;
  padding: 0;
  overflow: hidden;
  border: 0;
  background: var(--olive);
  color: var(--white);
  cursor: pointer;
  text-align: left;
}

.video-cover::after {
  position: absolute;
  inset: 0;
  z-index: 1;
  background: linear-gradient(90deg, var(--olive) 0%, var(--olive) 46%, rgba(95, 107, 46, 0.92) 53%, rgba(95, 107, 46, 0) 74%);
  content: "";
  pointer-events: none;
}

.video-cover-copy {
  position: relative;
  z-index: 2;
  display: flex;
  width: 59%;
  height: 100%;
  padding: clamp(18px, 3.2vw, 38px);
  flex-direction: column;
  align-items: flex-start;
  justify-content: center;
}

.video-cover-brand {
  margin-bottom: clamp(8px, 1.2vw, 14px);
  font-size: clamp(9px, 0.9vw, 12px);
  font-weight: 700;
  letter-spacing: 0.15em;
}

.video-cover-copy strong {
  font-family: var(--serif);
  font-size: clamp(27px, 3.2vw, 48px);
  font-weight: 500;
  letter-spacing: -0.035em;
  line-height: 0.96;
}

.video-cover-play {
  display: inline-flex;
  margin-top: clamp(14px, 2.2vw, 26px);
  align-items: center;
  gap: 9px;
  font-size: clamp(10px, 1vw, 13px);
  font-weight: 700;
}

.video-cover-play i {
  display: grid;
  width: clamp(27px, 2.8vw, 36px);
  height: clamp(27px, 2.8vw, 36px);
  place-items: center;
  border: 1px solid rgba(255, 255, 255, 0.62);
  border-radius: 50%;
  font-size: 9px;
  font-style: normal;
  line-height: 1;
}

.video-cover-portrait {
  position: absolute;
  inset: 0 0 0 auto;
  width: 54%;
  overflow: hidden;
}

.video-cover-portrait img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 32%;
}

.video-cover:hover .video-cover-play i {
  background: var(--white);
  color: var(--olive);
}

.issue-explainer h3 {
  margin: -8px 0 16px;
  font-family: var(--serif);
  font-size: clamp(23px, 2.6vw, 34px);
  font-weight: 500;
  line-height: 1.08;
}

.issue-explainer p {
  color: var(--muted);
}

.founder-name {
  margin: 24px 0 3px !important;
  color: var(--ink) !important;
  font-weight: 700;
}

.credentials {
  margin: 0 !important;
  color: var(--muted) !important;
  font-size: 12px;
}

.cascade {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  margin-top: clamp(42px, 6vw, 78px);
  border: 1px solid var(--rule);
}

.cascade article {
  min-height: 230px;
  padding: clamp(22px, 2.6vw, 32px);
  border-right: 1px solid var(--rule);
  background: var(--white);
}

.cascade article:last-child {
  border-right: 0;
}

.cascade article > span {
  display: grid;
  width: 30px;
  height: 30px;
  margin-bottom: 34px;
  place-items: center;
  border: 1px solid var(--olive);
  border-radius: 50%;
  color: var(--olive);
  font-size: 12px;
}

.cascade article > strong {
  display: block;
  font-family: var(--serif);
  font-size: 23px;
  font-weight: 500;
  line-height: 1.05;
}

.cascade article p {
  margin: 12px 0 0;
  color: var(--muted);
  font-size: 12px;
}

.cascade .cascade-accent {
  background: var(--olive);
  color: var(--white);
}

.cascade .cascade-accent > span {
  border-color: var(--white);
  color: var(--white);
}

.cascade .cascade-accent p {
  color: rgba(255, 255, 255, 0.78);
}

.comparison-scroll {
  overflow-x: auto;
  margin-top: 34px;
  border: 1px solid var(--rule);
  background: var(--white);
}

.comparison-table {
  width: 100%;
  min-width: 970px;
  border-collapse: collapse;
  table-layout: fixed;
  font-size: 13px;
}

.comparison-table th,
.comparison-table td {
  padding: 18px 15px;
  border-right: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
  text-align: center;
  vertical-align: middle;
}

.comparison-table th:first-child {
  width: 25%;
  text-align: left;
}

.comparison-table tr:last-child th,
.comparison-table tr:last-child td {
  border-bottom: 0;
}

.comparison-table th:last-child,
.comparison-table td:last-child {
  border-right: 0;
}

.comparison-table thead th {
  font-weight: 700;
}

.comparison-table tbody th {
  font-weight: 500;
}

.comparison-table .comparison-aplomb {
  background: rgba(156, 168, 106, 0.2);
  color: #343a1d;
  font-weight: 700;
}

.comparison-table small {
  display: block;
  margin-top: 4px;
  color: var(--muted);
  font-size: 10px;
  font-weight: 400;
}

.directness {
  max-width: 820px;
  margin-top: 54px;
}

.directness h3 {
  margin: 0 0 26px;
  font-family: var(--serif);
  font-size: clamp(26px, 3vw, 38px);
  font-weight: 500;
}

.meter {
  display: grid;
  grid-template-columns: minmax(155px, 220px) 1fr 46px;
  gap: 14px;
  align-items: center;
  margin-top: 16px;
  font-size: 12px;
}

.meter i {
  height: 15px;
  overflow: hidden;
  background: #dad7cf;
  font-style: normal;
}

.meter i b {
  display: block;
  height: 100%;
  background: #9e9c95;
}

.meter strong {
  text-align: right;
}

.meter--aplomb {
  color: var(--olive);
  font-weight: 700;
}

.meter--aplomb i b {
  background: var(--olive);
}

.journal-card {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: 40px;
  align-items: end;
  margin-top: 34px;
  padding: clamp(26px, 4vw, 44px);
  border: 1px solid var(--rule);
  background: var(--surface);
}

.journal-card h3 {
  max-width: 720px;
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(27px, 3.4vw, 44px);
  font-weight: 500;
  line-height: 1.05;
}

.journal-card p {
  max-width: 720px;
  margin: 16px 0 0;
  color: var(--muted);
}

.journal-card .journal-byline {
  color: var(--olive);
  font-size: 12px;
  font-weight: 700;
}

.journal-links {
  display: grid;
  gap: 12px;
  min-width: 190px;
}

.journal-links a {
  font-size: 13px;
  font-weight: 700;
}

.founder-story {
  align-items: start;
}

.founder-story blockquote {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(21px, 2.25vw, 30px);
  font-style: italic;
  line-height: 1.28;
}

.founder-story video {
  aspect-ratio: 1;
  object-fit: cover;
}

.details-list {
  border-top: 1px solid var(--rule);
}

.details-list details {
  border-bottom: 1px solid var(--rule);
}

.details-list summary {
  position: relative;
  padding: 22px 48px 22px 0;
  cursor: pointer;
  font-weight: 650;
  list-style: none;
}

.details-list summary::-webkit-details-marker {
  display: none;
}

.details-list summary::after {
  position: absolute;
  top: 18px;
  right: 4px;
  color: var(--olive);
  content: "+";
  font-family: var(--serif);
  font-size: 25px;
  font-weight: 400;
}

.details-list details[open] summary::after {
  content: "−";
}

.details-body {
  max-width: 680px;
  padding: 0 0 26px;
  color: var(--muted);
  font-size: 14px;
}

.details-body p {
  margin: 0 0 10px;
}

.evidence-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
}

.evidence-card {
  min-height: 260px;
  padding: clamp(24px, 3.4vw, 38px);
  border: 1px solid var(--rule);
  background: var(--white);
}

.evidence-card strong {
  display: block;
  color: var(--olive);
  font-family: var(--serif);
  font-size: clamp(38px, 4.5vw, 60px);
  font-weight: 500;
  line-height: 0.95;
  letter-spacing: -0.035em;
}

.evidence-card p {
  margin: 22px 0 0;
  font-size: 14px;
}

.evidence-card cite {
  display: block;
  margin-top: 18px;
  color: var(--muted);
  font-size: 11px;
  font-style: normal;
}

.why-divider {
  min-height: 330px;
  display: grid;
  place-items: center;
  background: var(--olive);
  color: var(--white);
  text-align: center;
}

.why-divider h2 {
  max-width: 980px;
  margin: 0;
  padding: 60px 24px;
  font-family: var(--serif);
  font-size: clamp(48px, 7vw, 92px);
  font-weight: 500;
  line-height: 0.98;
  letter-spacing: -0.04em;
}

.quiz {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 30px;
  align-items: end;
  padding: clamp(28px, 5vw, 52px);
  border: 1px solid var(--rule);
  background: var(--white);
}

.quiz h2 {
  max-width: 660px;
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(34px, 4vw, 52px);
  font-weight: 500;
  line-height: 1.03;
  letter-spacing: -0.03em;
}

.quiz p {
  max-width: 660px;
  margin: 16px 0 0;
  color: var(--muted);
  font-size: 13px;
}

.quiz .cta {
  width: auto;
  min-width: 210px;
  margin: 0;
}

.finale {
  max-width: 760px;
  margin: 0 auto;
  text-align: center;
}

.finale .section-title {
  margin-bottom: 12px;
}

.finale p {
  margin: 0 auto 24px;
  color: #c5c3bb;
  font-size: 14px;
}

.finale .cta {
  max-width: 430px;
  margin: 0 auto;
  background: var(--paper);
  border-color: var(--paper);
  color: var(--ink);
}

.finale .cta:hover {
  background: var(--olive-light);
  border-color: var(--olive-light);
}

.finale .guarantee {
  color: #aaa89f;
}

.disclaimer {
  padding: 28px 0 92px;
  color: var(--muted);
  font-size: 11px;
  line-height: 1.55;
}

.site-footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 28px;
  border-top: 1px solid var(--rule);
  color: var(--muted);
  font-size: 12px;
}

.sticky-buy {
  display: none;
}

@media (max-width: 940px) {
  .hero {
    grid-template-columns: 1fr;
    gap: 34px;
  }

  .buy-card {
    position: static;
    display: block;
    min-height: 0;
  }

  .buy-card h1 {
    font-size: clamp(43px, 10vw, 68px);
  }

  .evidence-grid {
    grid-template-columns: 1fr;
  }

  .evidence-card {
    min-height: 0;
  }

  .evidence-figures {
    grid-template-columns: 1fr;
  }

  .cascade {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .cascade article:nth-child(2) {
    border-right: 0;
  }

  .cascade article:nth-child(-n + 2) {
    border-bottom: 1px solid var(--rule);
  }
}

@media (max-width: 680px) {
  .promo {
    padding: 9px 14px;
    font-size: 11.5px;
  }

  .site-header {
    min-height: 60px;
    padding: 0 17px;
  }

  .wordmark {
    font-size: 23px;
  }

  .header-actions a:first-child {
    display: none;
  }

  .wrap,
  .wrap--narrow {
    width: min(100% - 28px, 1180px);
  }

  .hero {
    padding: 20px 0 44px;
  }

  html[data-steady-campaign="giving-up"] .hero {
    gap: 22px;
    padding-top: 16px;
  }

  html[data-steady-campaign="giving-up"] .giving-up-media {
    width: calc(100% + 28px);
    aspect-ratio: 1;
    margin-left: -14px;
    box-shadow: none;
  }

  .giving-up-woman {
    object-position: 49% 42%;
  }

  .giving-up-slide--cover::after {
    background:
      linear-gradient(0deg, rgba(27, 27, 29, 0.72) 0%, rgba(27, 27, 29, 0.14) 57%, rgba(27, 27, 29, 0) 73%),
      linear-gradient(90deg, rgba(27, 27, 29, 0.23), rgba(27, 27, 29, 0) 66%);
  }

  .giving-up-slide--cover figcaption {
    right: 60px;
    bottom: 82px;
    left: 20px;
    width: auto;
  }

  .giving-up-slide--cover blockquote {
    font-size: clamp(31px, 9.7vw, 40px);
    line-height: 0.98;
  }

  .giving-up-slide--cover cite {
    margin-top: 8px;
    font-size: 9px;
  }

  .giving-up-product-image {
    inset: 2% 8% auto;
    width: 84% !important;
    height: 49% !important;
  }

  .giving-up-slide-copy {
    min-height: 190px;
    padding: 18px 20px 62px;
  }

  .giving-up-slide-copy strong {
    font-size: 24px;
    line-height: 0.98;
  }

  .giving-up-slide-copy > span {
    font-size: 9px;
    line-height: 1.35;
  }

  .giving-up-slide--routine > img {
    object-position: 53% 45%;
  }

  .giving-up-routine-copy {
    right: 70px;
    bottom: 36px;
    left: 20px;
  }

  .giving-up-routine-copy strong {
    font-size: 32px;
  }

  .giving-up-routine-copy > span {
    font-size: 11px;
  }

  .giving-up-media .carousel-nav {
    bottom: 12px;
    width: 44px;
    height: 44px;
  }

  .giving-up-media .carousel-nav--prev {
    right: 61px;
  }

  .giving-up-media .carousel-nav--next {
    right: 12px;
  }

  .giving-up-dots {
    bottom: 6px;
  }

  html[data-steady-campaign="giving-up"] .buy-card h1 {
    font-size: clamp(44px, 12.5vw, 52px);
    line-height: 0.94;
  }

  .giving-up-intro > p {
    margin-top: 14px;
    font-size: 15px;
  }

  .giving-up-intro figure {
    margin-top: 13px;
    padding-top: 12px;
  }

  .giving-up-intro blockquote {
    font-size: 18px;
  }

  .giving-up-intro figcaption {
    margin-top: 5px;
    font-size: 10px;
  }

  html[data-steady-campaign="giving-up"] .purchase {
    margin-top: 20px;
  }

  .carousel {
    width: calc(100% + 28px);
    margin-left: -14px;
    box-shadow: none;
  }

  .carousel-nav {
    top: 50%;
    width: 42px;
    height: 42px;
    transform: translateY(-50%);
  }

  .carousel-nav:hover {
    transform: translateY(-50%) scale(1.04);
  }

  .carousel-nav--prev {
    left: 12px;
  }

  .carousel-nav--next {
    right: 12px;
  }

  .slide--matrix {
    padding: 20px 54px;
  }

  .matrix-title {
    margin-bottom: 14px;
    font-size: 27px;
  }

  .matrix {
    font-size: 10.4px;
    line-height: 1.18;
  }

  .matrix th,
  .matrix td {
    padding: 8px 4px;
  }

  .video-slide-title {
    padding: 0 54px 10px;
    font-size: 22px;
  }

  .founder-banner {
    width: calc(100% - 108px);
    margin-top: 10px;
    padding: 7px 10px;
    font-size: 9px;
  }

  .slide--video video::cue,
  .issue-explainer video::cue {
    font-size: 15px;
  }

  .video-cover-copy {
    width: 62%;
    padding: 18px;
  }

  .video-cover-copy strong {
    font-size: clamp(25px, 8vw, 34px);
  }

  .video-cover-portrait {
    width: 52%;
  }

  .slide--quote figcaption {
    right: 54px;
    bottom: 34px;
    left: 54px;
  }

  .slide--quote blockquote {
    font-size: 28px;
  }

  .purchase {
    margin-top: 28px;
  }

  .purchase-summary {
    align-items: flex-start;
  }

  .institution-band h2 {
    line-height: 1.4;
  }

  .logo-row {
    grid-template-columns: repeat(2, 1fr);
    gap: 24px 32px;
  }

  .logo-row img {
    max-height: 30px;
  }

  .band {
    padding: 60px 0;
  }

  .gift {
    grid-template-columns: 1fr;
    gap: 30px;
  }

  .gift p {
    font-size: 30px;
  }

  .education,
  .issue-explainer,
  .founder-story {
    grid-template-columns: 1fr;
    gap: 32px;
  }

  .education img {
    aspect-ratio: 4 / 3;
  }

  .customer-quote blockquote {
    font-size: 28px;
    line-height: 1.3;
  }

  .cascade {
    grid-template-columns: 1fr;
  }

  .cascade article,
  .cascade article:nth-child(2) {
    min-height: 0;
    border-right: 0;
    border-bottom: 1px solid var(--rule);
  }

  .cascade article:last-child {
    border-bottom: 0;
  }

  .cascade article > span {
    margin-bottom: 20px;
  }

  .meter {
    grid-template-columns: 1fr 44px;
    gap: 7px 10px;
  }

  .meter i {
    grid-column: 1 / -1;
    grid-row: 2;
  }

  .meter strong {
    grid-column: 2;
    grid-row: 1;
  }

  .journal-card {
    grid-template-columns: 1fr;
    align-items: start;
  }

  .journal-links {
    min-width: 0;
  }

  .quiz {
    grid-template-columns: 1fr;
    align-items: stretch;
  }

  .quiz .cta {
    width: 100%;
  }

  .site-footer {
    padding: 24px 16px 86px;
  }

  .sticky-buy {
    position: fixed;
    right: 0;
    bottom: var(--aplomb-cookie-banner-height, 0px);
    left: 0;
    z-index: 30;
    display: flex;
    gap: 12px;
    align-items: center;
    padding: 10px 14px;
    border-top: 1px solid var(--rule);
    background: rgba(251, 250, 247, 0.97);
    backdrop-filter: blur(12px);
  }

  .sticky-buy > span {
    min-width: 92px;
    font-family: var(--serif);
    font-size: 20px;
  }

  .sticky-buy > span small {
    display: block;
    color: var(--muted);
    font-family: var(--sans);
    font-size: 9.5px;
  }

  .sticky-buy .cta {
    min-height: 48px;
    margin: 0;
    font-size: 13px;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  .carousel-track {
    transition: none;
  }
}

/* Production integration: retain the approved prototype presentation while
   sharing APLOMB's cart, analytics, review, navigation, and native-scroll hooks. */
.pdp-r2 .pdp-track {
  align-items: stretch;
  scroll-behavior: smooth;
}

.pdp-r2 .pdp-slide {
  display: block;
  aspect-ratio: auto;
  padding: 0;
}

.pdp-r2 .slide--video,
.pdp-r2 .slide--matrix {
  display: flex;
}

.pdp-r2 .pdp-reviews {
  width: min(1180px, calc(100% - 40px));
  margin: 0 auto;
  padding: clamp(64px, 8vw, 108px) 0;
}

.pdp-r2 .ns-band-title.section-title {
  max-width: none;
}

.pdp-r2 .ns-matrix-scroll,
.pdp-r2 .ns-journal {
  border-radius: 0;
}

.pdp-r2 .pdp-band.band {
  padding: clamp(64px, 8vw, 108px) 0;
}

.pdp-r2 .pdp-band.band > .pdp-wrap.wrap {
  max-width: none;
  padding: 0;
}

.pdp-r2 .details-image {
  width: min(100%, 520px);
  margin-top: 20px;
}

.pdp-r2 [data-add-status] {
  position: fixed;
}

@media (max-width: 680px) {
  .pdp-r2 .pdp-reviews {
    width: min(100% - 28px, 1180px);
  }
}